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AutorenbildDejan Kosmatin

Business Growth | How to cold outreach and nail sales in 2024 (Cold Email & Cold Call Prospecting)

Aktualisiert: 27. Feb.

The most efficient and highly effective sales process & methods including:

How to cold outreach and nail sales in 2023? Stop burning leads and wasting time of your prospects. Do it right with this nailing cold email & cold call prospecting strategy for 2024 and in future!


The Strategic Fit is for The Sales Strategy

Close-ended vs. Open-ended Questions in Cold Emails

Example #1, #2, #3 & Conclusion

A: First give, then ask | The Value First Approach

Why should you give first

B: Only ask one question in your email (usually the CTA)

C: Get rid of sentences with meaningless phrases

A: The 3X3 Prospecting Email Sequence

B: How it works

C: Why it works

D: How to Pair it with Multichannel

For SaaS, Start-up/Scale-up in competitive markets

For SaaS, Midsized to Enterprise Companies in high competitive markets

For SaaS, Enterprise/classical mediumsized company with sensitive buyers

Discovery Call Agenda

Discovery Blueprint

1. Account Research

Checklist Example

2. Upfront Contract

Upfront Example

3. Cost of Inaction

4. Mutual Action Plan

Mutual Action Plan Example


 

The Question of Business Growth | Sales Strategy


When it comes to business growth, there are several different points to consider at once. Without a doubt, corporate strategy plays a major role in growth. Whether growth is to be achieved organically, i.e., under the company's own steam, or through acquisitions, in both cases the corporate culture is the basis and fundamental for remaining successful in the long term (sustainable growth). After all, in the digital and networked world, modern sales has long been an interplay of several forces within an organization.


Regardless of a GTM (Go-to-Market) or RTM (Route-to-Market) strategy, in sales all employees are more or less involved to deliver the best solution for the ideal customer in a customer-centric way. More than ever, Peter F. Drucker's guiding principle "Culture eats Strategy for Breakfast" takes on greater meaning. I extend this thought and say


"Culture meets Strategy in Sales".

To be effective (doing the right things) and efficient (doing the things right), management must fit the business environment and cultivate the appropriate connections, just as the organization and its know-how must fit the product or service so that it can offer to the ideal customer the best solution in the right place at the right time. This is referred to as "strategic fit".


Faden durch ein Naehnadeloehr durchgeführt symbolisiert den strategic fit.
Foto: Rocco Stoppoloni | Unsplash

The Strategic Fit is for The Sales Strategy


The Strategic Fit exists, when the corporate structures (organization), the corporate culture and the market needs are perfectly aligned in an implementable strategy. If everything fits together, we speak of strategic fit. It is not the isolated presence of a success factor that is decisive for a company's success, but rather the

  • coordination of environmental conditions,

  • corporate strategy and

  • corporate structures and

  • capabilities that brings about sustainable success.

What ever your business is and what ever you're planning to do, make sure your strategy fits your organization. Because resources are the organization's assets, knowledge and skills but it's about the organization's ability to effectively make use of its resources. Thats why you have to provide and set up things first to enable your team to reach the capability.


Broken down in a nutshell, this means:

  • Sales - is the spearhead of any business and responsible for turning customer needs and wants into profit: B U S I N E S S.

  • Strategy - is the understanding of market, competition and customer data as the basis on which the value management concept is built: M A N A G E M E N T.

  • Team - is a customer-centric organization and as a driver for profitable growth and success, significantly involved in the qualitative, effective and efficient conversion: P R O J E C T S.

So, do it right, stop burning leads and wasting time of your prospects.


“The Blueprint” Structure (Cold Emailing)


Simplify and always use this structure if you do not know better how to do it specific regarding branch and product or service. Keep in mind, there is no "real" blueprint. So measure your open rate and sequence performance, and learn, adapt, adjust.

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